Instagram is cool… After having completely devoured Snapchat, having stayed with a large number of Twitter users and achieved a whopping 700 million users, Instagram is becoming a giant that can hardly be replaced. It is the social network that is hitting the strongest among young people, and learning how to use it is a key if we want to become “someone” in that network. In this article we are writing 5 essential tricks and tips to use instagram.
As in any social network, there is no exact formula that we can follow to have more followers or like, since that depends, ultimately, on the quality of our content. However, there are certain tricks that we can take into account to get better results in that network. Do you want to know them? Well, keep reading!
- Do not use apps to get followers
Let’s start learning a very important concept: it does not matter how many followers, but the interaction of these with your content. I explain. Imagine you have 10,000 followers, but you only have 30 likes in your photos. What good is it to have that many followers if they do not interact with you? Of absolutely nothing. It is better to have fewer followers and more interaction with them.
That is why you should not use applications to get followers. People who follow you through these apps are not going to do it for the quality of your content, but to increase their number of followers, so they will not interact with you. Try to win your own community of followers, uploading good content, interacting with your followers and with the rest of the accounts. Remember that in social networks you have to participate, not just be a spectator.
- Use hashtags, but use them with heads
Sorry to be the one to tell you, but those hashtags type #AsiSí #Tequierooooo, #DeCopasConMiNiño and similar do not work for absolutely nothing at all . Nobody is going to look for that type of hashtags, so nobody is going to find you and your publications will go completely unnoticed. Use hashtags that make sense, see which are using the most influential instagramers and join them.
If you want to have an idea of what to use, you can take a look at this article to find some. The problem is that they are used by everyone, so your photo will be a drop of water in an ocean. This is where the quality of your content comes into play. If this is good, it will not go unnoticed and will draw attention to people.
- Upload a photo a day at the right time
Statistics say that people with more followers upload a photo every day. Do not flood Instagram with your photos of dinners and parties. Choose one (or several and make an album) and wait, be patient. It is useless to upload a photo at 3 o’clock in the morning when all your followers are sleeping. Wait until the next day and upload it calmly, at the time your followers are most active.
If you have a Facebook page you can activate statistics on Instagram to know when your audience is connected. Based on my experience, my recommendation is that you upload a photo about 14:30 or 15:00 or 21:00. Think about when you use your Instagram, and your followers, which will be more or less your profile, will be connected to the same hours, more or less.
- Do not follow people for commitment
There are people who get angry when they follow you and you do not follow them back. My approach is “It will be something” . You do not have to follow 800 accounts because they are your followers. Simply follow accounts whose content you like and give you something. If you have a friend who only uploads pictures of deer and you do not like deer, why do you have to follow him? Not at all.
- Search for a style and follow it
People like to follow accounts that publish a particular type of content. If they follow you they will do it because you upload “that” content, and not another. You cannot – or should not – upload different content every day, but you must follow a style. Imagine that you upload minimalist photos and, suddenly, upload an architectural photo just because. It does not stick with your style, and that people would squeak. Avoid it.
Also, it looks very nice when you move through a user’s feed and find a unique style. Think that the feed is the first thing that people see when it enters your profile, so it has to be striking and attractive -that same I would have to apply myself, why be deceived-.
Tip: Do not obsess over the ‘likes’
Instagram is a social network to have fun and share photos. Do not obsess because they do not have thousands of ‘likes’. Upload the content you like to you, because sooner or later you will find hundreds of users who share your same tastes and will follow you. The ‘likes’ come alone, but you have to be constant and patient. Do not want to be Cristiano Ronaldo in just two weeks.
Do not get obsessed with followers either. It is better to have a thousand than a million if those thousand interact with you. Think about it in percentage terms. If you have a thousand followers and 200 likes means that 20% of your followers interact with you (that’s nothing, but nothing bad). Ariana Grande has 104 million followers and 1.6 million likes in your photos, which mean that 1% of her followers, interact with her.